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How to ask your LinkedIn connections for help?

The International

Web showing connectivity
Web showing connectivity

Photographs: Pexels

Text: Leslea Petersen


Networking, networking, networking was literally the title of one of my articles years ago, and nothing has changed! I know I bang on about cultivating relationships if you are job-seeking or changing careers, but in Denmark, it’s vital. Networking on location—sorry, I hear you introverts—is much easier to connect with people and have important conversations. Reaching out with an in-message on LinkedIn needs preparation and a more subtle approach, but introverts can boss it, too, without feeling uncomfortable.


LinkedIn is a fabulous resource for connecting

LinkedIn is THE networking platform in Denmark for professionals, and a fabulous resource for building your career. Do your research, though, before you reach out. I spend time every week responding to messages that clearly show that person hasn’t bothered to read my profile or what my business can offer. I can’t stress enough that when you reach out for help, find out as much as you can about the connection and prepare carefully what you want them to know about you.


Don’t waste those limited in-messages at your disposal without working on the following so you can start the first quarter of 2025, making those connections work for you.


People at a networking event.
People at a networking event.

Here are my top tips for making that request for help work!


  • Get your LinkedIn profile ready for someone to go through the details and find out more about you. With most of my clients, I find out more on their 2-page CV than I do on their LinkedIn profile. Crafting a standout profile and building your content and visibility should be a priority in your career – in employment or not. With an uncertain job market, you may need your connections when you least expect it.

  • Be polite. It sounds simple, but I have had people request help that I can’t/won’t be able to give and then keep hassling me. I have had to block people in the past. Plus, I don’t work for free—sorry, but who does?

  • Customise your message. Don’t Google a LinkedIn template and send this in every message. It’s like a CV; you need to tailor the content to the person. What is it about them, their company, or what help do you need? It’s so easy to spot a message that has been copied and pasted (I often get the wrong name or Dear Sir!).

  • Get to the point quickly. Don’t give your work experience history and a long-winded explanation of why you are in Denmark or what obstacles are in place. Think of the recipient and the little time they have available. What do you need, and why do you think they can help? It’s like a cover letter in style. Your motivation, your skills that you bring and, if it’s to find out about a specific job or team, why you are a good fit for THEM. Be brief and very clear about your expectations and how they could assist you.

  • Ask a mutual connection to introduce you. This is especially helpful if your connection can endorse you or support you. It’s personal and authentic, and it is like a stamp of approval for your skills, expertise, or fit for their organisation. Don’t expect strangers to recommend you or introduce you, though I don’t. My reputation is on the line, but I will introduce you to people who will benefit both parties if I think it’s appropriate.


This list is not exhaustive, but hopefully, it encourages you to take the time and effort to write your message and think about the best approach to ensure a positive response on LinkedIn. Being able to have a conversation with a potential employer or new client is priceless in building your reputation and showcasing your expertise. Don’t blow this opportunity by rushing a quick note that says nothing about you, sounds like a sales pitch or worse and losing out on a potential interview. Give the recipient the time and respect that you would want in return.


And don’t forget to thank them if the connection worked out, even if they couldn’t help but take the time to reply —it might lead to something fruitful later.

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