Text: Lyndsay Jensen
Dear readers
According to Statistics Denmark, as of 2021, internationals constitute approximately 12% of the total workforce in Denmark. The increased employment of internationals has driven more than the total employment growth in Denmark over the last 13 years.
These numbers highlight a crucial reality: internationals are making a significant economic contribution to Denmark, filling essential roles across industries and supporting the economy. But behind these statistics lies another pressing issue - one that is often ignored. While companies continue to call for more foreign workers to fill vacancies, many well-qualified professionals who have already integrated into Danish society are still struggling to secure employment in the correct field.
I have spoken to countless individuals who have spent years in Denmark—learning the language, adapting to the culture, upskilling, and networking - only to be told they lack the “right” experience or that companies prefer to hire internally. This isn’t just frustrating; it’s a missed opportunity. How can Denmark claim to have a talent shortage when so much talent is being overlooked?
#theforgottengold: A discussion that resonated
Two weeks ago, I addressed this issue in a LinkedIn post with the hashtag #theforgottengold. The response was overwhelming, with 74,050 impressions and countless likes. This engagement showed just how important this conversation is. The post struck a chord with so many professionals who feel invisible in the Danish job market. The comments section became a space for frustration, support, and crucial insights. Many shared their personal stories of applying for hundreds of jobs without success despite having all the necessary qualifications. One comment that stood out read: "I have lived in Denmark for years, learned the language, and adapted to the work culture. Yet, I keep hearing that companies ‘can’t find the right talent.’ How am I invisible to them?"
Others pointed out the disconnect between recruitment practices and Denmark’s diverse talent pool. One highly skilled professional wrote: "Companies say they can’t find the right people, but are they even looking in the right places? Are they making an effort to recognise the talent that is already here?"
Another user raised an important question: "When companies say they need to hire foreign specialists, do they mean people from outside of Denmark—or just people who don’t already live here? Because I am a foreigner too, and I am already here, ready to work."
Why this must change
This conversation made one thing clear: Denmark does not have a talent crisis—it has a recognition crisis. The country does not lack qualified professionals; it cannot see and utilise the talent that is already present.
The current system favours bringing in professionals from abroad while failing to acknowledge the skilled individuals who have already made Denmark their home. These are people who have done everything asked of them—studied, integrated, learned the language, and built networks—yet still face barriers to employment.
The irony? Companies continue to struggle with labour shortages while thousands of competent professionals remain unemployed or underemployed. How many businesses could benefit from hiring someone who already understands Danish workplace culture and doesn’t need relocation support? How many skilled individuals could be making a real impact if only they were given a chance?
A call to action: Shining a light on #theforgottengold
In response to the overwhelming engagement and the stories shared, I have decided to take action. Starting with the next issue, I will dedicate a regular section to highlighting the overlooked career talents in Denmark—those who are qualified, eager, and ready to contribute but are being ignored.
This section will feature real stories from real people—professionals who are actively looking for work but are being shut out of opportunities. I want to showcase the experiences, skills, and ambitions of #theforgottengold and help shift the narrative around who is truly available and ready to fill Denmark’s job vacancies.
So, I want to hear from you. If you feel that you or someone you know belong to #theforgottengold, please share your story and contact me at lyndsay@the-intl.com.